ana mendes

[05] UNTITLED-STUDIO WEBSITE

ROLE PROJECT Product, UX/UI Design

DESCRIPTION
Design and develop a digital platform that functions as both an online store and a collaboration space for creatives, reflecting the brand’s artistic vision and creative process.

PROJECT GOALS & CHALLENGES

User-Centered Navigation

An art gallery showcasing collaborations between Fora de Jogo and creatives. / A creative process hub, displaying work from concept to final execution. / An e-commerce store selling the brand’s fashion pieces.

Visual & Functional Expectations

Maintain a clean and intuitive design, aligned with the brand’s minimalist aesthetic. / Avoid excessive decorative elements to keep the focus on content. / Ensure a smooth user experience for both browsing and shopping.

DESIGN & UX APPROACH

Designed a clear and structured navigation to separate:

Artistic collaborations / The creative process showcase / The online store

Minimalist & Functional UI

Adopted a clean, modern aesthetic that aligns with the brand’s visual identity. / Used negative space strategically to highlight content without distractions. / Focused on typography and layout to reinforce the artistic and conceptual nature of the brand

Dynamic Visual Storytelling

Implemented a layout that showcases the creative journey, from initial sketches to final pieces. / Used large imagery and subtle animations to enhance engagement.

/A multi-functional website that merges art, fashion, and commerce.
/Created a visually engaging yet highly functional platform tailored to both creative audiences and customers.
/Aligned the digital experience with the brand’s artistic philosophy, reinforcing its identity.

Work Experience

[Clients]

Figaro's Lisboa / Zouri Vegan Shoes / SirTile Socks / PROF Online Store / Macedo Cannatà Studio / Untitled Studio / Cerâmica Antiga de Coimbra Factory / Refeîtro da Baixa Restaurant / Matilde Cunha Photographer / Fora de Jogo Project / Curva Lisboa / Gisela Mabel Music / DiVERGE Sneakers

[Skills]

Figma / WordPress / Shopify / Adobe InDesign / Adobe Illustrator / Adobe Photoshop / Adobe Photoshop Lightroom / Adobe Premiere

[2015 — ongoing]

Founder and Creative Director at CUSCUZ.STUDIO

/ Management and Strategy

Strategic planning and decision-making for the brand sustainable growth.

Business DevelopmentIdentifying market opportunities and establishing strategic partnerships.

Preparing proposals and negotiating with clients and suppliers.

/ Marketing and Branding

Defining branding strategies and market positioning.Managing online presence.

/ Design and Creative Direction

Developing creative concepts for graphic design, product design, and visual identity.

Leading photo shoots, promotional videos, and advertising materials.

Ensuring quality and consistency across all delivered products.

Overseeing production processes to ensure quality and sustainability.

/ Web Design and User Experience (UX/UI)

Designing and developing the e-commerce website.

Planning and executing intuitive and functional user experiences.

Implementing responsive and accessible solutions.

/ Product Development

Creating and managing exclusive product lines.

Researching trends and incorporating innovations in design and materials.

/ Creative Direction

Developing creative concepts for graphic design, product design, and visual identity.Leading photo shoots, promotional videos, and advertising materials.Ensuring quality and consistency across all delivered products.Overseeing production processes to ensure quality and sustainability.

[2021 — ongoing]

Senior Creative Designer & Art Direction at DiVERGE

/ Redesigned the brand's visual identity, ensuring a modern and cohesive graphic style across all platforms.

/ Designed and optimised UX/UI for the e-commerce website, improving navigation and user engagement.

/ Created content for Google Ads and Meta campaigns, driving online visibility and sales growth.

/ Directed creative concepts and execution for photographic campaigns, aligning visuals with brand messaging.

/ Contributed to the brand's social impact initiative, iMAGINE, supporting its mission and outreach. A social impact program for young adults created by DiVERGE that aims to improve their employability skills and promote social inclusion.

[2020 — 2021]

E-commerce UX/UI Designer at PROF online store

/ Designed and optimized the UX and UI of the e-commerce website to improve user experience and conversion rates

/ Created content for Google Ads and Meta campaigns, achieving enhanced online visibility and sales growth.

/ Redesigned the brand's visual identity, ensuring consistency across digital platforms and marketing materials.

[2018 — 2017]

Graphic and Brand Designer at That's.y.

/ Designed comprehensive brand identities, including logos, color schemes, and visual guidelines.

/ Developed print and digital materials such as business cards, flyers, and promotional assets.

/ Collaborated with clients to translate their vision into compelling visual concepts.

[2016 — 2018]

Graphic Designer at Figaro's

/ Developed the brand's visual identity, ensuring a cohesive and recognizable aesthetic across all platforms.

/ Designed branded materials, including signage, packaging, and promotional assets, such as the packaging design for a signature hair pomade.