ana mendes

Work Experience

[Clients]

Figaro's Lisboa / Zouri Vegan Shoes / SirTile Socks / PROF Online Store / Macedo Cannatà Studio / Untitled Studio / Cerâmica Antiga de Coimbra Factory / Refeîtro da Baixa Restaurant / Matilde Cunha Photographer / Fora de Jogo Project / Curva Lisboa / Gisela Mabel Music / DiVERGE Sneakers

[Skills]

Figma / WordPress / Shopify / Adobe InDesign / Adobe Illustrator / Adobe Photoshop / Adobe Photoshop Lightroom / Adobe Premiere

[2015 — ongoing]

Founder and Creative Director at CUSCUZ.STUDIO

/ Management and Strategy

Strategic planning and decision-making for the brand sustainable growth.

Business DevelopmentIdentifying market opportunities and establishing strategic partnerships.

Preparing proposals and negotiating with clients and suppliers.

/ Marketing and Branding

Defining branding strategies and market positioning.Managing online presence.

/ Design and Creative Direction

Developing creative concepts for graphic design, product design, and visual identity.

Leading photo shoots, promotional videos, and advertising materials.

Ensuring quality and consistency across all delivered products.

Overseeing production processes to ensure quality and sustainability.

/ Web Design and User Experience (UX/UI)

Designing and developing the e-commerce website.

Planning and executing intuitive and functional user experiences.

Implementing responsive and accessible solutions.

/ Product Development

Creating and managing exclusive product lines.

Researching trends and incorporating innovations in design and materials.

/ Creative Direction

Developing creative concepts for graphic design, product design, and visual identity.Leading photo shoots, promotional videos, and advertising materials.Ensuring quality and consistency across all delivered products.Overseeing production processes to ensure quality and sustainability.

[2021 — ongoing]

Senior Creative Designer & Art Direction at DiVERGE

/ Redesigned the brand's visual identity, ensuring a modern and cohesive graphic style across all platforms.

/ Designed and optimised UX/UI for the e-commerce website, improving navigation and user engagement.

/ Created content for Google Ads and Meta campaigns, driving online visibility and sales growth.

/ Directed creative concepts and execution for photographic campaigns, aligning visuals with brand messaging.

/ Contributed to the brand's social impact initiative, iMAGINE, supporting its mission and outreach. A social impact program for young adults created by DiVERGE that aims to improve their employability skills and promote social inclusion.

[2020 — 2021]

E-commerce UX/UI Designer at PROF online store

/ Designed and optimized the UX and UI of the e-commerce website to improve user experience and conversion rates

/ Created content for Google Ads and Meta campaigns, achieving enhanced online visibility and sales growth.

/ Redesigned the brand's visual identity, ensuring consistency across digital platforms and marketing materials.

[2018 — 2017]

Graphic and Brand Designer at That's.y.

/ Designed comprehensive brand identities, including logos, color schemes, and visual guidelines.

/ Developed print and digital materials such as business cards, flyers, and promotional assets.

/ Collaborated with clients to translate their vision into compelling visual concepts.

[2016 — 2018]

Graphic Designer at Figaro's

/ Developed the brand's visual identity, ensuring a cohesive and recognizable aesthetic across all platforms.

/ Designed branded materials, including signage, packaging, and promotional assets, such as the packaging design for a signature hair pomade.

/ Built and optimized the website, integrating a user-friendly booking system for customer reservations.